Traverse City Video on All Delta Flights Worldwide

by Lynda Twardowski Wheatley

Beginning today, travelers worldwide are being exposed to Traverse City as a vacation destination, thanks to a five-minute video that will air on every Delta flight worldwide during the month of June. A feature on Traverse City also appears in the Delta Destinations in-flight magazine.

Production and airing of the video – part of the 'Delta Destinations' series – was funded by Cherry Capital Airport, the Traverse City Convention & Visitors Bureau (CVB), and Grand Traverse Resort & Casinos. 

The price tag? $37,000.

CVB Executive Director Brad Van Dommelen says the video is a good investment because it reaches a captive audience, an audience with discretionary income, and people "from all over the country, which will help us build our destination awareness in new markets."

Donald Ponniah, President of Grand Traverse Resort & Spa, which is featured in the video, adds that the video "will be seen by 17 million viewers from all over the U.S., and will showcase Traverse city nationally and help boost our business.  TC is a hidden gem of a place, and now it is no longer a secret."

Video crews from In-Flight Media visited Traverse City last month to shoot footage.

As a Ticker subscriber, you get first glimpse of the five-minute video without even boarding a plane! Click on the photo at top left to view the video now, and click here to share your opinions!

DID YOU KNOW? Among Traverse City's recent accolades:

• one of American's Five Top Foodie Towns, Bon Appetit
• one of the Top 10 Places to Enjoy Local Wines, USA Today
• one of America's Top Ten Wine Destinations, TripAdvisor.com
• #8 in list of America's Top Ten Beach Towns and a Top 10 "Coolest Towns in the States, AOL Travel News
• second place in Our Top 10 Charming Small Towns, TripAdvisor.com
• on the Top Ten list of Surprising Foodie Towns, Livability.com
• one of Midwest's Five Top Food Towns, Midwest Living
• one of America's Top Adventure Towns, NationalGeographic.com