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Traverse City Outlet Mall Has New Owners

November 19, 2012
Traverse City Outlet Mall Has New Owners

Traverse City's has a new owner and, for the first time ever, a local one.

TC Partners LLC, a group led by local developer Jerry Snowden of Snowden Companies, won an online auction held earlier this fall.

Snowden tells The Ticker he is now studying the shopping center known as Traverse City Outlets before deciding its future.

"I'm looking at several options, including redevelopment, partial redevelopment, renovation, leasing as-is, and other options. The goal is to bring it back to life."

The mall has gone through several ownership groups and has been hit hard by the down economy. Occupancy is at or below 50 percent.

This is the third time Snowden has attempted to purchase the mall, dating back to 2008.

"Third time's a charm," he added.

The obvious decline of the mall is in contrast to boom times for outlet malls nationally. No new enclosed malls have opened in the U.S. since 2006, but existing outlet centers are thriving. Over the past 18 months alone, the square footage of U.S. outlet malls has increased more than 9 percent, according to Value Retail News. Average base outlet mall rents are up 8.5 percent from 2010 and up 23 percent versus 2007.

Seventy retail chains report they expect to add outlet stores in 2013. Some – including Brooks Brothers, Calvin Klein, Coach, DKNY, Dressbarn, Izod, Jones New York, Justice, Maurices, Nine West, Tommy Hilfiger, and U. S. Polo Assn. – plan to add six or more outlet stores next year.

Terms of the Traverse City outlet mall purchase were not disclosed. Snowden is handling leasing and development for TC Partners, which includes a downstate investment fund.

Hearing of the new owner, Garfield Township Supervisor Chuck Korn commented, "It has huge potential. If you put something in there that's a destination kind of store, it will be fantastic. I'm looking forward to working with Mr. Snowden. It will be interesting to see what he does."

One option being explored is demolishing the center section of the center to make way for one large, anchor tenant, though Snowden says any major change would not begin until spring at the earliest.

Most Recent Comments

 
kelly on March 27, 2013 10:13pm

TRADER JOE'S !!!!
COSTCO!!!
If there was ever a city that was made for Trader Joe's it is Traverse City!! It would be jamming morning to night. PLEASE!!!

Kate on November 29, 2012 1:52pm

I would love to see a place to roller skate!!! Great for families and for TC Roller Derby :)

Rod on November 23, 2012 9:38pm

hopefully the eyesore that is Horizon Outlets will soon become viable.

Lola on November 23, 2012 8:10pm

COSTCO!! Give SAMs Club and Wally World some competition! Also, Whole Foods would do well here (some competition for Oryana). What about Perfumania? Panera bread? Soooo glad Jerry Snowden is willing to take this on. Whatever emerges will be a success, I'm sure! He's a smart developer.

Joe on November 21, 2012 12:24pm

If the rent not so high store will rent the spaces and be able to make a living grand traverse mall is founding that out they have so empty store because their rent was so high people could not make it in the mall

TCmomov2 on November 20, 2012 4:40pm

I heard from Trader Joe's manager downstate that MI makes it very complicated for them to bring a new location to the state, so they were just going to keep the locations they have.
But we really, really need a Java Jungle or something like that for kids. Gymoboree? My Gym? There is so little for families to do with little ones in the gray months! The Children's museum isn't enough for the growing population of young families in TC!

Sunny on November 20, 2012 3:16pm

Williams-Sonoma. Pottery Barn. Sur La Table. Tiffany & Co. (Okay, I'm dreaming.) But I agree on Trader Joe's!

Katarina on November 20, 2012 1:51pm

I would love to see Trader Joe's or Whole Foods, or at least A World Market store come in there... my only concern is that intersection and potentially heavier traffic this store would brings. Turning left into the Division from out Outlet mall is already not the safest.

Linda on November 20, 2012 12:33pm

Please - Trader Joes, Costco, Steinmart, DSW, Marshalls, Panera Bread, PF Changs, Red Robin. Great opportunity for bringing in new stores and restaurants that TC people want. Good luck!

Charlie. on November 19, 2012 8:24pm

They should tear down the movie theater and rebuild one with stadium seating. Both movie theaters in town are run down. Building a new up-to-date big screen theater would draw movie goer's from miles around.

Also some great outlet stores that would do well in TC: Coleman, Bass, J. Crew, Croc's, Corningware/Corelle, Eddie Bauer,Osh Kosh, Yankee Candle.

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