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TC's Keen Makes Inc. 500 List, Buys Prime TC Corner

August 22, 2012
TC's Keen Makes Inc. 500 List, Buys Prime TC Corner

August 2012 has been nothing short of exceptional for Traverse City entrepreneurs Tim Pulliam and Steve Morse.

Last week, the respective president and CEO of local energy-conservation firm Keen Technical Solutions got word that their not-quite five-year-old, 14-person company had captured the entrepreneur’s equivalent of the Holy Grail: a spot on Inc. magazine’s annual list of the 500 fastest growing private companies in America.

A day later, the pair bought one of the hottest pieces of property in downtown: the southwest corner of Front and Cass streets, sold by Kevin Endres of Three West commercial real estate.

Unlike Cherry Republic’s Bob Sutherland and local developer Thom Darga, who last year held purchase agreements and intended to raze and rebuild the property – originally listed in 2009 just shy of $1.7 million – Pulliam and Morse say they have no immediate plans to develop the site, or even move in. They’re happily hunkered down in their loft offices at The Village at Grand Traverse Commons, where they work opposite one another on a set of well-worn brown couches, their feet kicked up on an oversized coffee table wedged between.

“We both live pretty frugally, and we believe in downtown Traverse City,” says Morse. “We had the opportunity to invest in the Detroit area, but we wanted to put our money back here in the local community.”

“It’ll have much more value in the downtown district, and we can take our time with it, decide what’s best for Traverse City, and allow it to develop organically,” adds Pulliam. “No sense in upsetting the apple cart. ”

They can afford to be patient. The pair spent two years brainstorming and developing their company on laptops and free WiFi in their “east office,” a booth inside Bubba’s Restaurant and Bar, while they made their living teaching renewable energy technologies at NMC.

“There was no trust fund,” says Pulliam. There were no investors, and no bank loans either. There was, however, a (multi-) million dollar idea to give energy savings-hungry companies what the dozens of other energy auditing firms out there weren’t: an action plan.

Beyond providing energy audits to businesses who want to cut their energy usage and cost, Keen finances, engineers, installs, monitors, maintains and services the energy-saving systems it offers its client companies. It finds, files and manages the company’s associated energy rebates. And the clincher: It offers every client a guaranteed savings, often with no capital expense.

To date, Keen has netted its client companies – the bulk of them in Michigan – more than $14 million in savings. As for their own bottom line, it skyrocketed from around $100,000 in 2008 to $4.2 million last year, earning them a No. 1 spot among the nine Michigan companies on this year’s Inc. 500 list and ranking them No. 60 in all of America. (TC's Dancin' Dogg Golf also made the list, ranking No. 299 – an advancement from last year's ranking.) 

“We’re quite happy to be there,” says Pulliam, “but we want to keep going. We’re projecting even more growth this year.”

Bigger carrots set firmly in their sights, Keen’s leaders won’t rest on their recent laurels for long – though they did see fit to take a brief break last week to look back and celebrate how far, how fast, they’ve come.

“We went to Bubba’s,” says Morse, "and had a beer.”

Most Recent Comments

 
Kate on August 28, 2012 7:45pm

Being humble will bring great things and I love you both for that. Working off worn brown couches, a coffee table and brainstorming at Bubbas is such a KEEN idea and makes this world a BRIGHTER and more efficient economy. Maybe Bubbas will be the next CHEERS for Traverse City:) Thanks for being such great role models and I thank God for the two of you and your crew.

Trish Wiltse on August 23, 2012 12:48pm

Congratulations! Tim and Steve. Cheers from
"The Bubba's Crew"

Renee Latka on August 22, 2012 8:47pm

Congratulations. Our world needs more out of the box thinkers like you. Traverse City is so proud of you!

Diane McArthur on August 22, 2012 2:50pm

Wow! Your energy and determination are
an inspiration to us all . Congratulation's
on a job well done, and continues success to your company and clients. Any info on residential services for the future?

Gary on August 22, 2012 2:29pm

Glad to see the commitement to the comunnity and I hope Tim is still interested in TCLP Board in the future...shame the CCommission didn't appoint you the last go-around.

Nancy Griesinger on August 22, 2012 11:20am

Now...THAT'S what I'm talkin' about! These guys are the kind of people we need owning property in downtown T.C. People who have good sense and great hearts! "Letting the city grow slowly and organically..." that's the phrase to which I am clinging.

There are thousands of us who are not happy with big business and national chains moving into our otherwise quaint and lovely downtown.

We want our local businesses to be the foundation of Traverse City...and yes, I do take all of my spending money downtown...quite often.

chris on August 22, 2012 11:11am

Thanks for investing in our neighborhood... your commitment and vision help make this a great place to live, work and play... now and in the future.

Karen Howie on August 22, 2012 10:43am

Fantastic!!! You are the creative link that is the future of our country! Tim and Steve,I look forward to following your future success.

Jennifer Martin on August 22, 2012 10:13am

Congratulations Steve and Tim. Now I can say I knew (one of you) when... :) Nice job and a wonderful addition to the TC Community.

Laurie on August 22, 2012 10:11am

Steve &Tim--Congrats for sticking with it through thick
& thin. You are both great visionaries and make T C and everyone who knows you, Proud..Your business plan ,dedication, &your great employees ensure your continued growth..I think a 3 story bldg.to compliment the others is feasable. Best of luck to you and your lucky families!!

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