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TC Hotel Gets Facelift, Frankfort Gets Brewpub

January 17, 2013
TC Hotel Gets Facelift, Frankfort Gets Brewpub

The Benzie and Grand Traverse economies will get a kick out of two major renovations expected to be completed this summer.

On June 30, the Days Inn & Suites at 420 Munson Ave. will become a Country Inn & Suites by Carlson following a $1.5 million renovation.

“It’s an upgrade all the way around,” Days Inn GM Bryan Dickey tells The Ticker.

The changeover at the 33-year-old hotel is happening for several reasons, he says: The Club Carlson reward program is one of the top programs in the industry, the name will bring an upgraded clientele and it’ll attract more corporate business.

“It will bring more business out of Grand Rapids, Detroit, etc.” Dickey says. “We’ve already booked a lot of business based on the name and rewards program.”

Clients will find more amenities, including a new state-of-the-art fitness center, a new breakfast area serving two meals a day, updated guestrooms, vanities and corridors, new artwork and possible room service in the future.

“It’ll be very service-oriented,” Dickey adds, noting the hotel is already the most award-winning Days Inn in the country thanks to its current staff.

The Country Inns brand operates 483 hotels worldwide and will add 250 hotels by 2015.

Benzie County to get Brewpub

Brewing enthusiasts Rick Schmitt, Brian Confer and Jim Kunz are counting on high foot traffic to buoy a new brewpub they’re bringing to downtown Frankfort this summer.

Stormcloud Brewing Co. will be located at 303 Main St. in space that formerly housed the Caddyshack Golf & Resort Shop and the 7 Spot Lounge & Restaurant before that. The shop is being renovated into the pub, while a new brewery and outdoor patio is being built in an empty lot next door.

The brewpub will be adjacent to the Garden Theater, which Schmitt and his wife, Jennie, have owned along with another couple since 2009.

“We’ve gotten incredible feedback and have been very collaborative with the planning commission and the city,” Schmitt says. “We’re not building something that will directly compete with others; we’ll be bringing new people to Frankfort.”

Schmitt is vice president of sales and marketing for Crystal Mountain Resort and has been with the Resort since 1996. He’ll be leaving at the end of February. Confer, an area photographer who’s been brewing for 10 years, will serve as brewmaster. Real estate partner Kunz, also of Frankfort, is investing in the brewery operation.

There will be 12-16 Belgian-style brews on tap (“Our tagline is Belgian-inspired, Michigan-made,” Schmitt says) along with European-style fare that complements beer.

They intend to keep the brewpub open year-round and will look for opportunities for distribution during the shoulder seasons.

Most Recent Comments

 
Chris on February 27, 2013 4:53pm

Sounds like a great fit for downtown

James Bartley, L.A. on January 22, 2013 6:39am

Love hearing about great additions to Frankfort! This particular endeavor sounds fun - my wife and I shall eagerly await the Stormcloud! A great alternative to Tour Boat companies who take their passengers out into "rough seas" on Lake Michigan.

Timothy Young on January 20, 2013 6:05am

So glad this is finally out there!. Can't wait. Congratulations Brian, Rick and Jim.

Deborah Nale on January 18, 2013 2:19pm

Congratulations to all involved! And, to Brian Confer for holding your vision over the years.

Matt Therrien on January 17, 2013 3:49pm

Great news that Benzie Co. will have it's first brewery in recent history, if ever! Can't wait to taste some of those Belgians! I guess they beat Lake Ann Brewing to the punch :-)

Chuck Gollay on January 17, 2013 1:10pm

So excited about the brewpub! It's a great addition to Frankfort, and to Benzie County. Belgian Ales are my passion, so I hope to be a frequent customer

Cammie on January 17, 2013 8:27am

Can wait to try out this brewery! Sounds like a great thing for Frankfort and the entire region. Cheers to all involved.

Brian Tennis Michigan Hop Alliance on January 17, 2013 8:03am

That is fantastic news for Frankfort and the Michigan brewing community. Having worked with Brian Confer, we can assure the folks of Frankfort that this will be a shining example of what a Michigan-produced product can do to revitalize an area. We look forward to growing some of the hops that will be in these great beers.

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