Pure Michigan has partnered with a network of "Google Trusted Photographers" in Michigan to offer a new service: Indoor Street View, which takes customers on a virtual tour of any (participating) business interior using current Street View technology. The service offers customers, via their computer, a panoramic virtual tour using high resolution still photos that showcase important aspects of the business location. The virtual tour then appears on that business' Google+ Local directory page, and it can be embedded on the business’ website and social media pages. But now Pure Michigan participants will get the added bonus of having the spin tours embedded directly on the Pure MI website, and every spin tour click from Pure MI takes users directly to the Google business directory page, ultimately helping to boost the company's local ranking. Check out a sample tour here.