theTICKER
Traverse City News and Events
Friday, May 24, 2013
Today's News
Share | RSS Feed  

Local Invention: A Cup of Gold?

November 26, 2012
Local Invention: A Cup of Gold?

Over a few long winters, countless cups of coffee and dozens of six packs, an idea – and several pieces of cardboard – has turned into an invention ready to take on the highly-caffeinated coffee industry.

It’s called the Piston Brew and if Jack Davis is right, he could be sitting on a mighty creation.

Davis and wife Sarah are the founders and owners of Traverse City-based Great Northern Roasting Company, which they first started with a roaster in their garage in 2001.

A welder by trade, Davis immediately dug into the specialty side of the coffee world – from unique, direct trade beans to the precision equipment that would allow them to make coffee exactly the way they wanted it – and their business quickly grew out of the garage into its own facility on East Silver Lake Road.

“I love manufacturing and I love coffee,” Davis says simply.

Those two loves – combined with four years of tinkering, tasting and testing – and the Piston Brew is ready for its next phase: breaking into commercial production. Right now Davis is getting ready to launch a 30-day campaign on crowd-funding website Kickstarter, shooting for $12,000 to get manufacture of the machine off the ground.

“This is a precision piece of equipment that we’re bringing to market for the serious home user, but also the specialty coffee shop,” Davis says. “Roasters and retailers need devices that give them ultimate control over how their cups are going to taste.”

Here’s how the Piston Brew crafts a cup: With ground coffee and hot water in place, a user manually moves the lever to create a vacuum, then does the action in reverse to pull the water through the coffee. The empty cup fills to the brim in a matter of seconds.

So how is it different than other single-cup brewing machines currently on the market – the Keurig, for example? In two ways, Davis says: complete control over the variables in the brewing process and a brewing method that removes the physical aspect from the finished brew, known as “the bloom,” which can damage flavors.

This coffee machine was inspired – some might say driven – by another single-cup maker called the Clover, which hit the market in 2007 like a double shot of espresso. Davis himself was one of the early adopters of that machine, becoming the first Clover dealer in Michigan. Less than a year later, Davis was left with what he describes as a “$10,000 paperweight” after Starbucks bought the company back in 2008.

But Davis and crew – fellow welder and employee Alfred Sams (pictured above) along with Matthew Burden and Dan Mello – knew they could design and build a better, simpler, much more affordable machine (expected to market at a tenth of the cost, at $1,000 each). Davis currently holds a provisional patent on the Piston Brew.

What does Davis anticipate will be the response from his coffee peers? He already has a little bit of an idea. He took an earlier prototype to an industry trade show in June and created quite a (natural) buzz.
 

Most Recent Comments

 
Barb Gillen on November 28, 2012 9:53am

Great concept....but the machine is not "sexy" enough to be bought by individual consumers. Rethink the look.

kim Gerber on November 26, 2012 7:23pm

Woot, woot, Go Jack!!! There's no question that you would grind away and turn this into gold!
To Ron Hatt- Why the insults to our strong, positive building leader?!! This is about the mighty John Davis and his great accomplishments!

Nancy Hrodey on November 26, 2012 7:10pm

Good luck Jack!!!

Kim on November 26, 2012 7:01pm

Way to go GNRC! Just one more way for us commoners to enjoy your coffee genius!

Sarah on November 26, 2012 5:00pm

I might add that Great Northern Roasting Co. Coffee makes a fantastic holiday present, and is an always appreciated host/hostess gift.

JR Ransom on November 26, 2012 1:36pm

Just goes to show the amount of great, LOCAL talent we have in northern lower Michigan. I plan to check your idea on Kickstarter.

Jean on November 26, 2012 1:24pm

Sounds great! They've probably already thought of this, but it would be nice to sample the coffee at an event.

RON HATT on November 26, 2012 10:30am

"To Davis & crew!"........[Obama says:] "You didn't build that"!

Martha Ryan on November 26, 2012 9:35am

Way to go jack--can I try it?

Sam on November 26, 2012 8:15am

Support Jacks kickstarter folks! And songwriter Josh Davis has a kickstarter up now so support both or the local Davis of your choice... Jack check out smartgarden.com as well.

Local Resources
Classifieds

Classifieds

Real Estate

Real Estate

Obituaries

Obituaries

Marriages

Marriages

New Businesses

New Businesses

 
More News
A New Guardian of the Great Lakes to Take Helm
A New Guardian of the Great Lakes to Take Helm
More Additions to Local Wine Scene
More Additions to Local Wine Scene
Legos Set to Invade History Center
Legos Set to Invade History Center
Leelanau Wineries Launch Scholarship
Leelanau Wineries Launch Scholarship
Small House Fire in Garfield Twp
Small House Fire in Garfield Twp
Anchors Away: Local NBC, ABC Affiliate Sees Changes
Anchors Away: Local NBC, ABC Affiliate Sees Changes
Region Nabs Several "Best Of" Honors
Region Nabs Several "Best Of" Honors
Outstanding Educators Announced
Outstanding Educators Announced
your ad here