The final phase of Fox Grand Traverse's latest expansion is starting this week. On Friday, November 2, the company is breaking ground at the site of their new BMW dealership, at 2801 N. US 31 South, just south of Belle Tire. The new BMW of Traverse City will be a stand-alone, 17,000-square-foot dealership that boasts a showroom staging up to 10 vehicles, 10 service bays, and 2 enclosed service lanes. Fox Grand Traverse's former BMW dealership is now occupied by the company's latest addition, the Italian-engineered Fiat brand, and it sits alongside its other US 31 dealerships, Ford, Lincoln, Mercury, Mazda and Mercedes. Dave Whiteford of Whiteford Associates is the architect for the renovations and the new BMW facility. Mike Comstock of Comstock Construction is the general contractor. Fox has committed to utilizing local labor for the project wherever possible.
Best Wishes to Fox on the expansion and their new location. Thanks for letting us be a part of your Northern Michigan team!!! Congrats!!!!! DB