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BATA Driving for Better Service, Brand

January 27, 2012
BATA Driving for Better Service, Brand
BATA management opened construction bids yesterday from six local contractors.

Bay Area Transportation Authority (BATA) is kicking off plans to improve its infrastructure, services, and its brand. The effort will begin with improvements to its Cass Street facility in Traverse City. BATA management opened construction bids yesterday from six local contractors vying for the work. The apparent low bidder on the project – at $329,000 – is Traverse City-based Eckler Building Solutions. BATA is required by the Michigan Department of Transportation to award the project to the lowest bidder, as long as it meets all requirements of the contract. BATA’s independent cost estimate for the project was $300,000.

The facility first opened in 1989 and is long overdue for some maintenance – including a new roof, and energy-efficient windows and doors. But the most noticeable improvements to the community will be an addition to the entrance area, which faces South Airport Road, and some cosmetic work that will make it very similar in appearance to the Hall Street transfer station, built in 2006.

“We’re giving public transit a distinct brand in the community,” says Executive Director Tom Menzel. Local architect Ray Kendra of CWS Architects, designer of the Hall Street facility, also did the design for the Cass Street improvements.

Last November, voters in Grand Traverse and Leelanau counties overwhelmingly approved BATA’s five-year millage renewal request, which provides $2.3 million in operational funds annually.

However, none of those funds will be used for this construction project. Instead, 80 percent will be paid for through a Federal Transportation Authority grant, and the remaining 20 percent is coming from the Michigan Department of Transportation, says Menzel.

The organization will award the contract next week. Construction is slated to begin in March and be complete by late spring, during which the facility will be fully operational.

The new entrance area will provide a 360-foot enclosed area for riders to wait for their bus and the design will allow for improved traffic flow. These improvements link to the new business model the organization presented to the community last year, Menzel adds.

One component of that model is expanding its fixed-route system, which will offer more predictable and efficient options for riders and make public transit a viable option for more people.

Currently several bus routes transfer at the Cass Street facility, which also operates as BATA’s administrative center and houses most of its 135 employees and its fleet of 70 buses, but BATA intends to double ridership through this facility with the fixed route system.

Most Recent Comments

 
Leslie on February 7, 2012 6:09pm

BATA is essential for people who are poor, medically unable to drive (vision, seizures...) and young adults who can not afford a car and need jobs that pay and the ability to get to them. No nights and weekends to rural citizens is challenging to gain good employment without a car. You (Bob) and your neighbors should use public transit to save on fossil fuels and more cars on the road. People in DC, NYC and other places never even learn to drive

Willie on February 6, 2012 11:18pm

Bob, do you know anyone that is a senior, or handicapped and can't drive? BATA offers many services that you are not noticing. There are many people that live in the area that don't drive. The fixed routes help get those people to stores, doctors appointments, banks and so much more. With the lifts and the handicap access to the buses, people who wouldn't other wise be able to get out can actually get out and enjoy their lives. This helps the downtown restaurants and stores in the area too. BATA is there for our community. You BOB are not the whole community.

Matt Fagerstrom on January 31, 2012 7:10am

I think one of the best things BATA could do is send their drivers to Driving School again! Those large BATA buses roar around town hitting the breaks at the last minute. They tail gate, and in my opinion are agressive. Maybe that works in Chicago but not here in TVC.

Has anyone looked into lowering the rear bumpers on those vehicles? Very dangerous! A vehicle can easily get wedged under them (as has happened)

Max on January 28, 2012 8:07am

Bob, if you actually rode the bus you'd know there are far more than just a couple riders. I ride BATA and I assure you that many people use it. Just because you don't notice them doesn't mean they don't exist.

I disagree that "branding" the bus system is going to do anything to get more people to ride, but making a more comfortable transfer station might, which this project will do.

The project will also make the building more energy efficient and how is that a waste? I think it's a good plan for the money. Consider the age and size of the building, this is a cheap price to update it.

Bob on January 27, 2012 9:57am

What a joke the whole BATA boondoggle is! How much of BATA operation is taxpayer money.99%? A grant from the feds &/or state is tax money (taken from someone). The couple of riders that use BATA & pay fares wouldn't even pay for the fuel the 70 buses use. & 135 employees? I've paid over $100 a year (millage/tax)for the last 5 years or more and have never used the system once. & 2 my knowledge, none of my neighbors have either. Scrap it & give each of the couple of riders a car and driver and we all save money. We (fed,state,local) are BROKE. Stop the waste of more money!

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